|
Write that press release!
Articles published in your regional business
publications, trade press or local newspapers can be a great way to raise
the profile of your company. Below are a few basic hints and tips to get
your creative juices going and plan out a press release. But remember,
there’s a lot more to a public relations campaign than simply issuing
news stories!
What makes a good press release?
| • |
Your success
stories are a great starting point for a news release. Get the permission
of your clients and include their positive feedback. |
| • |
Case studies, topical issues, significant contract wins, product
launches, your company’s involvement in the community, and
so on…
|
• |
A press release needs to be newsworthy, not blatant advertising! |
• |
Have a punchy headline – get that editor’s attention! |
| • |
Add photos - they will always help your chances of getting a press
release published. |
Format of a press release:
| • |
Keep to one side of A4, but if you
go on to two pages, don't worry. |
• |
Use double-line spacing. |
• |
Punchy headline (we mention this again because it’s so important!). |
• |
A sub-heading/introductory paragraph can be useful. |
• |
The first paragraph should quickly set the scene: who, what, where,
when. |
• |
Include a quote from someone involved in the story. |
• |
Make sure the press release is dated. |
Notes for the Editor
| • |
Clearly state all your contact details
so that an editor can get in touch if required. |
• |
Useful background information (e.g. about your company) can be supplied
here |
Of course, we recommend that to have press
releases of a professional standard, LJG Copywriting should be your first
port of call! Contact Lacey
Callanan for more information about our rates and services.
Return to top of page
|
